Interim Brand Manager med erfarenhet från FMCG

Interim Brand Manager med erfarenhet från FMCG

BRAND MANAGER MED FMCG ERFARENHET – INTERIMSUPPDRAG

The Company is a collective of heritage and startup brands on track to become one of the world’s largest plant-based food companies. Under the leadership of founders, entrepreneurs, and global leaders our Mission is to make plant-based living the new norm by creating delicious and nutritious food without the need for animals or the depletion of natural resources.

Brands under the The Company portfolio include: four brands, as well as the fastest-growing plant-based digital media platform – from which the new company’s name derives and means embracing a sustainable and compassionate lifestyle.

KONSULTPROFIL SOM SÖKS

Du har arbetat några år som Brand Manager och är bekväm med att verka i ett nordiskt sammanhang.

”To manage all aspects of brand and shopper marketing for tow of the brands in the Nordics, to deliver the business and brand objectives. We are a team working with all brands when needed but focus for this role will be on tow of the brand´s”

CRITICAL CONTRIBUTIONS TO THIS ROLE:

  • Implement multi-channel, multi-touch point marketing plans that deliver the brand goals by localising global brand initiatives and developing local activations – including but not limited to digital marketing, PR, advertising, social media, events and shopper marketing
  • Use an in-depth knowledge of the meat free market, competitor brands, the retail and OOH trends to develop consumer insights and to be the voice of the Nordic consumer within the organization
  • Work with the global brand and technical teams to propose and develop NPD and then manage all new product launches in the Nordics.
  • Work with sales team to ensure the brand, its ranges and the shopper marketing are optimised within key trade customers across retail, wholesale and foodservice
  • Represent the brand in customer meetings
  • Build strong relationships across the organisation with a focus on the global brand team and Nordic Sales team
  • Plan and control the the tow brands Marketing Budget
  • Evaluate the ROI and performance against KPIs of all relevant marketing activity 
  • Effective management of agency partners and external suppliers

WORKING IN A COLLABORATIVE NETWORK

  • Work with incredible colleagues in Marketing, Innovation and Research & Development – eager to change the world together.
  • Communicate effectively with multi-functional team members at all levels of the organization.
  • Demonstrate people agility and ability to work through ambiguity with multiple stakeholders.
  • Appreciate and is able to embrace diversity and inclusion in how we work with each other.

REQUIREMENTS

  • A keen interest in plant-based food with demonstrable level of excitement to be involved in a truly purpose led organisation
  • Consumer and customer obsessed
  • Strong demonstrable digital and social marketing skills with a passion for opportunities and successes in the digital landscape
  • Confident personality with the ability to work autonomously
  • Creative thinker with a breadth of knowledge and ideas
  • Conscientious with an acute attention to detail

QUALIFICATIONS

  • Approximately 3-4 years’ experience of Brand Management – in a CPG environment
  • Experience in FMCG preferably within a food brand
  • Strong communicator who can engage with and manage a range of internal and external stakeholders
  • Strong Team player who supports colleagues as needed
  • Ability to analyse and interpret data
  • Excellent time and budget management skills
  • Microsoft Office skills as a given

INTERIMSUPPDRAG, OMFATTNING OCH TILLTRÄDE

Uppdrag är med start i februari 2022 och ca 10 månader. Du arbetar på distans så du kan vara placerad var som helst i Sverige.

Tillträde till uppdraget sker snarast möjligt med hänsyn till nuvarande anställning/uppdrag.

Önskar du mera information, välkommen att kontakta Johan Larsson, Headhunter / Senior Consultant / CEO, på mail johan@interimmarketing.se

Vill du ansöka direkt vilket du gör enkelt med hjälp utav din LinkedIn-profil genom att klicka på den gröna ansökningsknappen.

SÖK NU! – Vi tittar igenom ansökningar löpande så vänta inte med att söka. Uppdraget kan tillsättas med kort varsel.

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